The race on features is tough. You have to offer superior features - or at least they have to be better than your competitors.

That's what we've gotten used to. Cars are sold with the best performance and additional features or with advanced environmental friendliness. Your choice of a computer is either the highest-performing machine, the hottest novelty, or the best value for money. Similarly, different systems are compared based on their functionality, even if most of it might be unnecessary.